John Fitch designs ventures


I love designing product traction.

When new ideas aren't successful, it’s usually because a team was overconfident about how well customers/users would understand the idea and how much they would perceive its value.

Instead of waiting to launch a full fledges product to understand if an idea is valuable, I like to help companies get clear data from a prototype/proof-of-concept in short order. I specialize in enabling a team to receive customer/user reactions, before really making any expensive commitments.

This way, we can discover the hard things without learning the hard way.

I'm currently leading venture projects at Animal Ventures. If you are someone who builds digital products and have an interest in the intersection of Blockchain/AI/Industrial IoT, please get in touch with me.


Work I am proud of: